Editorial Policy
This policy sets out the standards every story on simplymollywood.com must meet. It applies to everyone who writes, edits or publishes for Simply Mollywood.
Our purpose
Simply Mollywood reports on Malayalam cinema and pop culture for film fans. We aim to be fast, but never at the cost of being accurate, fair and clear about where our information comes from.
Sourcing and verification
- We publish a news story only when it is confirmed by at least one official source (a production house, distributor, director, actor’s verified account, official trailer or press release) or reported by at least two reliable news outlets.
- We name our sources and link to the original report wherever we can. When we build on another outlet’s reporting, we credit it.
- We do not publish rumours, unverified social-media claims or speculation presented as fact.
- We do not report on people’s private lives, health, relationships or families unless the person has made it public and it is genuinely newsworthy.
- Tips from readers are checked against official or reliable sources before anything is published.
Box-office and OTT information
Box-office figures are estimates compiled from trade sources, producers’ announcements and industry trackers. We label them as estimates, say where they come from when we can, and update them as better figures emerge. OTT release dates are marked as confirmed only when the platform or the film’s makers have announced them.
Writing and editing
- Every story carries a byline, the date it was first published and the date it was last updated.
- Every story is reviewed and approved by an editor before it is published.
- Headlines must reflect the story. We do not use misleading or clickbait headlines.
- News and opinion are kept separate. Reviews, columns and opinion pieces are clearly labelled.
Use of AI and automation
We use software tools, including AI, to help us monitor news sources and prepare first drafts. These tools never publish on their own. A member of our editorial team checks the facts, sources and wording of every story and decides whether it is published. Responsibility for everything on Simply Mollywood rests with our editors.
Images and video
We use official posters, stills, trailer frames and promotional images released by films’ makers, embeds from official social-media and YouTube accounts, and our own images. We credit owners where possible. If you own an image on our site and want it credited or removed, see our Disclaimer or write to contact@simplymollywood.com.
Reviews
Film reviews reflect the honest opinion of the named reviewer. Reviewers do not accept payment or gifts in return for a review, and studios do not see reviews before they are published.
Independence and conflicts of interest
- Our editorial decisions are made by our editorial team. Studios, publicists, advertisers and partners do not approve, edit or block our news stories.
- Writers must tell the editor about any personal or financial connection to a film or person they cover, and the editor will decide whether someone else should write the story.
Advertising and sponsored content
Simply Mollywood is funded by advertising and brand partnerships. Advertisements are clearly separated from editorial content. Any content paid for by a brand, studio or platform is labelled “Sponsored” or “Partner content” so readers can always tell it apart from our journalism.
Exclusives and anonymous sources
We label a story “Exclusive” only when we have obtained the information first and directly. We use anonymous sources only when the information is important, cannot be obtained on the record, and the editor knows who the source is and trusts them.
Accuracy and corrections
When we make a mistake, we correct it promptly and transparently. See our Corrections Policy.
Contact the editors
Questions or concerns about our journalism can be sent to contact@simplymollywood.com.